The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014. DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.
DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities, and Start-Up India, Stand-Up India campaigns. Over 180 million or 69% of the country’s youth population between the ages of 18 and 34 years live in its rural areas. Of these, the bottom of the pyramid youth from poor families with no or marginal employment number about 55 million.
The National Policy for Skill Development & Entrepreneurship 2015 has identified a skills gap of 109.73 million in 24 key sectors by the year 2022. This number cannot be achieved without addressing the BoP 55 million from rural India. Also, a FICCI and Ernst – Young study published in 2013 identified a shortage of over 47 million skilled workers across the globe by 2020. This presents an unprecedented opportunity for India to train its BoP youth population and place them in jobs across the world and realize its demographic dividend.
DDU-GKY takes pride in its partners and their ability to add value. Innovation from partners is encouraged to build scale and capacity… its unique implementation structure involves partners, who are by nature, committed to changing lives and are experts in their areas, they form a part of the Skilling Ecosystem integrated by DDU-GKY. Partners are supported through investment, capacity building, strategies for retention, linkages to international placement and technology support for training purposes.
DDU-GKY is present in 21 States and UTs, across 568 districts, impacting youth from over 6,215 blocks. It currently has over 690 projects being implemented by over 300 partners, in more than 330 trades from 82 industry sectors. Over 2.7 Lakh candidates have been trained and over 1.34 Lakh candidates have been placed in jobs so in the course of the last financial year. From 2012, DDU-GKY has so far committed an investment of more than INR 5,600 Crores, impacting rural youth pan-India.
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Key features of DDU-GKY
DDU-GKY is mindful that it must engage the support of multiple partners to ensure success and maximize the investment made in time and resources. In order to energize and build mass support as well as create awareness amongst the rural youth, The DDU-GKY projects are market-linked and implemented in PPP mode. The involvement and partnership between civil society organizations, educational institutions, apex skill partners and regulating organizations, the Government and Private organizations, ensure that DDU-GKY can leverage on the strengths of all and achieve transformative change.
Curriculum framing and assessment support are through NCVT (National Council on Vocational Training) or SSCs (Sector Skills Councils). Industry partnerships allow access to new technology and on the job training. There are dedicated training hours for soft skills, spoken English and basic computers, in residential as well as non-residential well-equipped campuses, with adequate technology as per industry standards. To know more about NCVT, click here, to know more about SSC, Click here.
Our team makes unrelenting efforts to make sure that we can achieve a minimum placement of 70% of the project target of all trainees, through the support of our training partners and employer engagement. With a minimum recommended monthly salary of INR 6,000/- (varying based on training acquired).
Focus on sustainability:
Industry interactions have emphasized the need for training in soft skills, team working, etc., as more important than domain skills, which they learn on the job. To ensure that candidates can perform in their work areas as well as assimilate into the organization and society, DDU-GKY has mandated a minimum of 160 hours of training in soft skills, function English and computer literacy. Additionally, a finishing module called Work Readiness training is suggested to ensure that trained candidates hit the ground running wherever they join.
A retention strategy is just as important to us and we have put in place mechanisms to track performance post-placement, salary top-ups to candidates through DBT, incentives to training partners for achievement of outcomes in retention & progression and a framework for the establishment and operations of a migration support center.
Benefits to candidates are in the form of free training, free uniform, free course material, free lodging and board in case of residential programs, reimbursements of expenses in non-residential programs, post-placement salary top-ups every month for 2-6 months depending on location of placement and placement for at least 70% of all trained with a minimum salary of Rs. 6,000/- per month (as a cost to company).
Quality Assurance Framework:
Introducing predictability in government process by defining minimum service level benchmarks and standards, controls & audits, defaults and remedial actions to reduce Inspector Raj in an all-pervasive quality assurance framework comprising of the Guidelines & Standard Operating Procedures (SOPs). The high point of the framework is inclusion and self-regulation, with assigned roles and responsibilities for Q-Teams within the PIAs.
Additionally, transparency and accountability are fostered through the end-to-end implementation of the Public Financial Management System (PFMS) as the channel for fund disbursals and audits. This allows DDU-GKY to invest in capacity building of the private sector, front-loading 25% of the training costs so that PIAs are not constrained to invest in quality training centers.
Employing Technology in implementation:
We understand the global and local importance of exposure to technology, and how it not only unites us but also makes providing training and the monitoring and implementation of projects seamless. DDU-GKY through its training partners has employed the following
- A Geo-Tagged Time Stamped Biometric Attendance Record: similar to what the candidates will eventually find in most organizations. This serves a dual purpose of being a monitoring tool, and also it also making candidates familiar with modern technology.
- Provision of a Tablet PC per candidate at the training center. This enables candidates to learn at their own pace.
- Presence of Computer Labs and e-Learning at Training Centres, to ensure that all candidates have access to wider curricular and adequate learning opportunities.
In addition, DDU-GKY as part of its management process and MIS requirements ensure that all Training partners invest in IT infrastructure and is working on a nation-wide network for sharing real-time performance data, meaningful graduate and financial information and creating a strong independent Placement Initiative.
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